Our Logo
The Characters
Inspired by the compliments we’ve heard and associated with jade from a young age, we strived to incorporate Chinese characters into our logo design. We selected the characters Mei (美) and Li (丽) for our logo, which combines to represent "beautiful". As we iterated on the logo and layering of the characters, we arrived at our final logo – which has a combined shape similar to that of a butterfly, symbolizing love and transformation.
The Symbol
Following our brand’s mission to celebrate heritage in modernity, we looked into various traditional Chinese symbols and shapes to complete our logo. To match our modern minimalist designs, we chose to keep the logo frame simple with thin, geometric lines. We drew inspiration from Chinese copper coins and experimented with different shapes from simple circles to complex quatrefoils – before finally arriving at a rounded hexagon that mimics the smooth yet resilient nature of carved jade.